Concerts

J. Balvin Headlines Univision's "Uforia - The Home of Latin Music" Showcase at SXSW 2019

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Photo by Marco Torres
Lovers of Latin Music attended Univision's "Uforia - The Home of Latin Music" showcase during SXSW 2019 in Austin, Texas.
Vips and SXSW Music Badge holders were treated to a variety of Latin Music including Trap, Reggaeton, and Pop at Univision's "Uforia - The Home of Latin Music" showcase Wednesday during SXSW 2019 in Austin. Colombian superstar J. Balvin headlined the event, and was accompanied by opening acts Lyanno, Eladio Carreon, Amenazzy, and Pedro Capo. The activation also included a live taping of the "Shaken And Stirred" Podcast, a screening of the documentary about Latin Music artist Karol G, and cocktails provided by sponsor Buchanan's Whisky. Prior to the music showcase, Head of Univision Radio Jesus Lara was joined by President/CEO Bill Patrizio of Napster to announce the new partnership between the two companies. They promised several upgrades to the Uforia music app, which will stream more than 40 million music tracks as well as all the programming available on Univision Radio. (Photos by Marco Torres)