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Out of the Box

Banned from KBXX 97.9, Trae tha Truth takes his case courtside.

July 22, 2009 was the second annual Trae Day, a day devoted to honoring Trae tha Truth, one of Houston's own rappers, known as much for his philanthropic efforts as for the menace in his lyrics.

Trae performs crowd favorite "Still Gets No Love" in Austin.
Courtesy of Trae tha Truth
Trae performs crowd favorite "Still Gets No Love" in Austin.
Trae's son D'Neeko was born with a chromosomal abnormality resulting in both mental and physical defects, as well as a dramatically decreased projected lifespan.
Courtesy of Trae tha Truth
Trae's son D'Neeko was born with a chromosomal abnormality resulting in both mental and physical defects, as well as a dramatically decreased projected lifespan.

It was started the year before by then Mayor Bill White and the City of Houston — Trae became the first rapper in the city's history to earn his own day. A full-on family festival was organized by Trae's camp to crown the occasion, more than 10,000 people showed up to pat him on the back. It was a complete, unexpected success.

2009's Trae Day was to follow suit. And it mostly did. Mostly.

The second Trae Day was held in a TSU parking lot, this time with the attendance reaching up past 15,000. There were free pony rides, school supplies, moonwalks, HIV testing, immunizations and more. Trae financed a bulk of the event. Acclaimed rappers Rick Ross and Shawty Lo showed up to lend their support. So did Bun B, Slim Thug and a whole host of others.

The one flicker of disruption that occurred — a few kids tugging at a backpack that had been tossed into the crowd from the stage during one of the performances — was quickly snuffed out by Trae himself. For five and a half hours, there was no anarchy anywhere. And then it was everywhere.

At approximately 8 p.m., the fire marshal called a premature end to the celebration because of overcrowding. A snarl of traffic congested the surrounding streets. A sizable crowd, thick with children and teenagers, stood waiting in the parking lot for the traffic to die down. That's when Albert Walker Mondane and an unspecified number of others opened fire on them. Everyone scattered. Eight people were shot. The victims ranged in age from 14 to 21 years old.

Trae was both heartbroken and irate.

"I really hurt the most when I found out what happened," says Trae. "To see them kids' faces before, to know what it meant for them and to know what that meant for the city to have that day, for that to get overshadowed...I knew that's what was gonna be put out. I was pissed, but hurt more."

Trae spent the evening and following days conducting a hailstorm of interviews regarding the unfortunate ending to what was an otherwise fortunate day of communal merriment and pride.

He inevitably made his way in front of the DJs at the Madd Hatta Morning Show, the weekday morning team on KBXX (a.k.a. The Box), 97.9 FM, a Radio One-owned company operating as the only hip-hop and R&B station in Houston. The interview quickly grew cantankerous when on-air personality Nnete Inyangumia implied that Trae was at fault for the shootings, contending that acts of violence were inherent in his music.

Now, this isn't exactly an ­altogether off-the-mark observation.

Trae's music is significant for any number of reasons, but mainly this: It makes accessible not only the worst parts of the guts of a major American city, but also the psyche of a man intelligent enough to thrive there. To listen to it is to live on the 8900 block of Braeswood, except you don't have to worry about getting your shit took.

There is no better long-form example of this than Restless, his third official LP. There is an ambient feeling of depression throughout the album (though it's not driven by it). Even the songs that aren't explicitly about something awful happening to someone Trae loves — the Jim Jones-aided "Coming Around The Corner," "Pop Trunk Wave" and "Cadillac" — are tinged with just enough desolation that they seem to serve only as stopgaps between bouts of depression and suffering.

And if this were the only thing you knew about the album, or Trae for that matter, you'd be forgiven for assuming it would be good for nothing more than serving as the soundtrack to blowing your brains out. But Trae presents that despondency in an artful and willfully expressive manner.

Where many Houston MCs get lost in either the trappings of the city's caricatured regional culture or hard-life talk, Trae can talk about both worlds. He possesses the authority to talk about street life that Paul Wall doesn't have, as well as the unreserved cockiness to talk about fancy cars and jewelry, things street-talk legend Scarface has always avoided.

Trae is a hardened man, with the vast potential to be bulldozing when he chooses. That seems inarguable. He was caught in a minor controversy when he punched rapper Mike Jones in the nose at the Ozone Awards in 2007, a situation he later publicly apologized for. And violence, or any other aspect of inner-city life for that matter, is a natural subject of his music. But it's not a natural extension of it.

The remainder of that morning's interview played out in the same tense manner in which it began. Trae called back afterwards off the air to express his displeasure with the route the interview took. Still, three months afterwards, no one on either side appeared outwardly concerned with anything.

Enter The Incredible Truth.

The Incredible Truth is a mixtape Trae released in October of 2009. One minute and 24 seconds into the tape's sixth song, Trae lobbed a grenade at Nnete, rapping about her weight, "Look at you with your bad built ass, you're trash, so far gone you ain't even in the past. It's understood when I'm rolling on glass and the world hating on me like Nnete's fat ass."

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  • GINA 04/08/2011 11:30:00 AM

    "YOU CAN'T BAN TRAE ,HE'S THE KING OF HIS CITY!...& NOW HE'S THE KING OF MINE'S!...Austin,Tx \m/

  • dirty dave 07/08/2010 4:05:00 AM

    it is so amazing that after overcoming all the adversity of his life, Trae tried to do something positive and fell under such organized attack by a corporation without any attempt at mediation or negotiations of any type. It is a good thing that he like almost all houston rappers came up on his own through hard work and dedication instead of having to have the machine of the industry help him achieve his fame.

  • MED 07/04/2010 9:23:00 PM

    Trae is legend who's music & influence spans much further than the confines of Houston..the box and Texas..Salute 2 a modern day revolutionary ! Tha Realness TV

  • BKinALIEF 06/30/2010 9:21:00 PM

    to be frank, i had NO IDEA who trae was prior to this incident. he got a day?! man, thats wsup! < thats what i was thinking but after doing research on what this brother is doing...im SADLY not supporting this ban or his music. i think he has alot of potential to do something really great with hsi platform. considering how dramatized this whole thing has become he clearly has support out there but this drawn out "case" situation is looking like a no-win in my book. his music, in my opinion, does no justice to the work this man has been promoting. seems like he's done some awesome things but ur the leader of a "gang"? that's such an oxymoron. it's like he's trying to satisfy two separate lives and as Jesus himself would say: you CANT serve two masters. i think he should cut his losses and sit down with some SMART people and not some grimey a** lawyers and truly think about his direction. i mean, if he has that much support in the city, why fight radio? if you cant beat them, join them! use your resources bro! just because 97.9 wont play you don't mean u have to stop the music. this is a battle best left to God (as cliche as that might sound) we have to pick our battles. he was in the wrong for saying he was going to 'slap' her. he did say that. c'mon dude. not really thinking the calling nnete a "fat ass" id it but just put the nail in the coffin. she is fat but dude isnt a child and if you want to step out like that...be expected to handle the consequences. i wish him well though and that he makes some sound and concise deicisons in the future. i gave up 97.9 a LONG time ago w/ all the commericals and most of the music these days is trash i dont listen to anyway. 97.9 isnt going anywhere soon and Trae should consider building his own empire so that when that one fails bc of how CRAPPY they are...he can pick up the pieces.

  • iRep Acres Homes 06/30/2010 1:11:00 PM

    MASTER 11 act like Trae said, next time I see you imma kill you, or somethin. He didnt even threaten her, there was no harm done. Nnette just forgot there was a thing called THE FIRST AMENDMENT. AND IF U REALLY THINK CALLIN SOMEBODY FAT IS THREATENING THEM, THEN UR RETARDED (MASTER 11). Trae is da kind of dude dat if you walk up to him and ask him,"does this dress make me look fat", nd if you're fat, he will say yes (Nnette). Fat people are supposed to be proud and look in da mirror and say, "hey, i'm fat and proud", but nnette eating debbie cakes talkin bout "BAN TRAE", she must think bannin Trae gon make her skinny. ITS NOT GONNA MAKE YOU SKINNY NNETTE. Although, exercising and eating right will, but we all know that you didnt try that yet... or probably never will.

  • Roderick 06/29/2010 10:57:00 PM

    The Boxx are some dumb asses. This man has done nothing but goodness for the city of Houston and for them to do him like that is not only a slap in his face but also a slap in the people he has helped. They don't even support their hometown MC's. I don't even listen to that hoe ass station anymore. They don't play the real hiphop. We need artist like Trae.

  • 06/28/2010 6:46:00 PM

    Who the hell did Nnete suck off to get so much suction at the box? Dj's being fired, artists banned, something is up.

  • Anythangisplentymane 06/27/2010 11:42:00 AM

    I'm not a fan of Trae's music. I prefer 'Face or Devin. But I'm down with the cause. I say, a state-wide and concerted effort to boycott The Box. Give it a real try this time. Make it wrong to listen to the station. Get everyone involved. It should be easy to do because many hate 97.9 anyway. Even better would be to start a brand new independent radio station here in Houston. Instead of a lawsuit, that would be money well spent. All you rich rappers should take matters into your own hands and fund the start of a new station.

  • kekea1 06/26/2010 3:30:00 AM

    y da fucc nnete hatin on trae and got his music band from da radio she know his style and his ways i mean he a.b.n dont say shit about him if yo bad built ass cant handle da truth damn i cant stand dat hoe neva did like her thet need to get her off 97.9!!!! his music gone be bacc on 97.9 da box i mean did yall miss understand his name its trae da truth every thang he do his da truth !!!!!!!! yall act like he said sumthin dat wasnt true about her he was just stateing da facts!!!! s.m.d.h

  • Marc 06/25/2010 5:53:00 PM

    Master 11 has some good points & while I agree he doesnt need them you gotta understand the whole reason behind him suing them. It isnt based off of them not playing his songs. It is them interfering with his business endeavors. They are trying to blackball him. They want to fire people for playing his songs at a concert that has nothing to do with 97.9 & thats wrong, its like a personal vendetta to see this mans downfall & that going too far. You are now playing with someones livelihood because of a petty disagreement. It's like nowadays when someone says youre "hating" cuz u dont like a certain thing. Well this is the true definition of hating, when u go out of your way just to see somebody doing bad just because of personal feelings. I dont think its right to let your personal feeling influence the way you do your job professionally, she needs 2 understand its not about her. Its about the people, and giving them what they want & a lot of them want to hear Trae. They need 2 live and let live...

  • Will 06/25/2010 5:23:00 PM

    This is absolutely wrong what the Box is doing. Not only did they threaten to try to stop a Haiti benefit because Trae was on the bill, but they're affecting his livelihood and the livelihoods of those with no dog in this fight. They should be ashamed of themselves. Trying to affect trae's ability to do business around the city is clear -- just because he lost the injunction doesnt mean he'll lose the case.

  • Buck White 06/25/2010 3:56:00 AM

    Please teLL jay mack to atop snitchin , hatin, and actin' like a braud. We don't hear him or hatter or jq snitchn about them takin payolla.. Them boys betta sit down and respect tha game. Trae dont ride coat tails he is a individual with a vision. My potna say them boys at da box took his cash and didnt play tha record like they say. Its corporate radio that tells you what to play based on money spent (payolla) and not the talent. Trae will win. nATAE please have a seat. You cant ban tha truth!

  • RealGz 06/25/2010 3:49:00 AM

    This is BS...Seriously...Trae...Move On mane!!! For real. Radio One didn't make you so why are you fighting for radio now! The radio doesn't control the game like it did 5 years ago. The internet will reach a bigger audience that 97.9 the boxx. For real bro, I tired of this so-called scandal over radio play. I never heard of a street advocate fighting for the radio to play they music. You owe it to your people to work around any obstacle in your way homie...You got too much talent for this bro...Lets get back to dropping music...F*** the radio mane...Real Gz Worldwide. Oh yeah...if you got fired from ya gig you can only blame yo damn self bro..take it as a sign to do something bigger and better.

  • jay¢ee 06/24/2010 9:00:00 PM

    it's well agreed that the Box has taken the situation too far. Punishing an artist is one thing, but punishing others in light of an artist is another. Master made a valid point in his comment that N.W.A snd Public Enemy have maintained success without radio, but in the end this is Trae's battle. If Trae feels this fight is worth it, let him fight it. Whether he wins or loses the case, it's still his battle. However, I'm with Cathryn Marie. Trae has enough connections to start up his own station to compete with the Box. He already has a full team of DJs who lost their jobs in support of him. Trae, while "Inkredible" is getting national recognition, get your music out there and let those that support you (promoters, artists, fans, etc.) help you win the war.

  • t 06/24/2010 8:29:00 PM

    Wow. Who cares? Black people are society's trash.

  • J. Roark 06/24/2010 5:27:00 PM

    I long for the days of Lomax and Downing. If the lead story isn't about a rapper, chances are good it won't be a story exclusive to Houston.

  • nosaprise 06/24/2010 4:17:00 PM

    Great piece Shea! Trae has been getting hoes by the industry recently it's sad to see how easy it is to just blackball someone. Trae has been doin alot of good in the community which is more then alot of these houston "artist" can say. anyways thanks for bringing the truth.

  • Jarvis McCoy 06/24/2010 4:06:00 PM

    This story only confirms of what I have told people about 97.9 for years.

  • blacksteelinthehourofchaos 06/24/2010 12:05:00 PM

    "It's so much bigger than me and it's so much bigger than us," says Trae. "It don't even really matter for me to get my music played. What's going on right now is they're affecting other people's lives." __________________________________________________________________ This is how real Trae is. DJ's make their living playing other peoples music, giving fans and respective crowds what they want to hear. Firing a DJ for playing a song at a 50 cent show- firing Jae for a mixtape. They are DJ's, not corporate employees. These are straight commission cats doing it for the love of music and the box has the nerve to act like bitches? I know they are the only "hip-hip"(as watered down as that shit may be) in Houston, but they should have been left off the Houston Press Awards list this year. The station is unsalvagable. For YEARS the box has made its name off our local talent. Yeah it was cool in the 90's to play mainstream hip hip because thats what is was. Face followed by Wu-Tang followed by Cube was acceptable then, becuase it all had a message. We then parlayed into on air screw sessions- a Houston staple. The point being is the box has showed the willingness to turn its back on one of Houstons Beloved Own, without remorse and firing anyone in the process for even showing a snippet of support. We need another station in Houston, the box has long outgrown its purpose.

  • Gerardo Parra Jr 06/24/2010 5:24:00 AM

    Great article Ms. Shea Serrano. I was told that Trea day wasn't a real proclimation...is this true? Also did you know that Jonathan Gutirez aka "Baby-Jay" of Roland Entertainment is the first rappper & youngest to get the Key to the City of Houston presented by then Major Bill White. Im expressing interest in Houston hip hop scene and agree that positive merits by local rappers should be noted on your magazine. Just by doing a google search you can see that he has been doing great things with his young career. www.baby-jay.com Will you wirte about him?

  • Tatyana 06/24/2010 5:20:00 AM

    Imma be brief, honestly i think well i know Trae as played a major part in this city and in different communities. I look up too him me personally because in my years of living i havent heard of any other artist going to the extreme to do things Trae have done and he didnt have to do the things that he has done. For them to ban him from the radio i believe is really messed up but mostly a cowardly act. And if their doing that just because of wat he said in a song it really doesnt make any sense to me because i was taught a long time ago about freedom of speech, so basically they trying to take his voice how can they do that???? And this to to Trae keep doing what u doing bro keep making your voice heard rather they wanna hear or not when they try to put u down just go another route show them that they cant stop u know matter what schemes they try to pull and something that i live by is this "I refuse to lose me to gain you" thats real talk Trae believe me you got the whole city behind you 1000% so keep doing you and keep making your music and we gone keep buying it. We dont need tha radio to hear your voice....Cant Ban Tha Truth Im wit you all tha way....Much Love

  • MASTER 11 06/24/2010 5:10:00 AM

    Trae is a guy that I spoke with on several occasions and every since he has been doing music he has personified a image of a Gangster and when he Signed with Rap A Lot alot of people assumed that he was the type of dude that would follow in Z-RO footsteps and he did for a long-time. Now he is ready to come out of the shadows and be his own man. The only problem is You can't be a Nino Brown Gangsta in 2010 and come back to the Hood and give away Turkeys anymore. The Public has been really hard on Black Radio about the Negative music that it has been playing in reference to Drugs, Sex, and Violence. And this not just Hip Hop its R and B and Pop now. Trae you can't serve 2 masters and make Music saying you are the Leader of the Gang and then be a good guy the next minute then Tell a Radio Host who used free speech that you would Bitch Slap her. The Program director is going to side with her employee because she is a woman its common sense. What Trae should have done is damage control and called an apologized for threatening the Nnette. If he would have said that to one of Madd Hatta or J Mac that would not have taken it this far. But you can't threaten women bro. I know how Nnette is I met her before at a club and the whole City knows who she likes to get drunk at the clubs when she host shows etc. Still she is a woman and her safety is the utmost responsibility of the Radio. Especially when a woman is the Program Director. If you fans really support you, you don't need the radio. N.W.A. didn't, Public Enemy Didn't do the research. Trae is going to have to decide if he music will reflect his community deeds because people are confused on what he represents. Do good be good. TRAE has a good career in front of him. He has a lot of respect in the streets, but lil brother the streets don't have power. Power is in the Boardroom and the the Labels etc. Street people will only go so far then with the Hip Hop crowd its on the the Next artist and next album. Im 50/50 on this one. Don't threaten women and she should have not said the brother was responsible. Chuch

  • Brian 06/24/2010 4:54:00 AM

    I'm proud of Trae for sticking up for himself and other people. When confronted with a similar situation, a lot of other people would back down, but Trae is taking a stand against one of many corrupt corporations. Trae does not strike me as a guy who'd start a frivolous lawsuit. His music has always been heartfelt, and what he's done for the people of Houston (especially those struggling) doesn't lead me to believe that he's any different in person. Sometimes he has some violent lyrics, but I've never seen him advocate attacking innocent people; he just describes his and other people's experiences. So what if he swears some and occasionally calls someone a name. Trae has helped far more people than he's harmed. Just with his music alone, Trae has stopped people from committing suicide. His music may sound somber at times, but it's also uplifting because it lets us know that it's possible to overcome struggles no matter what they be. He's also a great role model in that he helps people much of our society neglects such as those who are homeless. 97.9 should be ashamed of itself for its actions. Even if Trae wasn't a good person, his music is top notch. Check out his past albums if you don't believe me.

  • Gary Packwood 06/24/2010 3:03:00 AM

    If Trae is attempting to become the first artist to successfully sue a radio station for, "attempting to destroy his ability to function in the city" I would think he would first file a complaint with the FCC - The Federal Communication Commission. The FCC has very specific rules of conduct for radio and TV stations. ~ fcc.gov If the Box and Radio One are engaging in 'restraint of free trade' within the greater Houston community with respect to Trae's work, the FCC needs to know about that. Just be sure that Trae's work does not include advocating capital crimes, crimes against nature or malicious intent to incite (urging) a riot. Especially if children are involved. The FCC could respond by forwarding the complaint to the FBI. :: GP

  • Cathryn Marie 06/23/2010 11:09:00 PM

    Shea - I always love reading your work, you're so dope lol I think pointing out that ABN is a gang & that Trae will lose the case stood out most to me; both very true facts. I will be the first to say that the ban has gone WAY TOO FAR but hey, if a company wishes to no longer do business with a gang member after disrespecting an employee, you can't truly blame them; no socks, no shoes, no service. Trae is nominated for MTV's Breakthrough Artist of the Year, maybe his money and time should be focused on that because at the end of the day, theres NO way he can beat the radio station and any ban his fans have with the station is pointless because they aren't even the stations target audience. There are other stations (or he can create one as the Judge said) to get his music played on. He's like Mistah Fab - all of the connections in the world but still not quite national. I'd invest in this new found fame and lean w/ it, rock w/ it that way. Having people rally for someone who has displayed acts of violence numerous times and then cry that a company is picking on you when you are the bad villain they are tired of dealing with is pointless .... He has the attention of outlets - let the music speak and be an Artist who didn't get love from his City but prevailed to victory without it on his own terms ...........word! - @CathrynMarie :)

  • Andrea Burke 06/23/2010 7:53:00 PM

    Trae is one of the most down to earth, gracious and professional artists I have ever worked with. I wish him all the luck with this suit...whatever happened to 'free speech'? The Boxx is just being silly. Trae's music is going to be bought and heard, boycott or not. Just walk into any club and see the reaction when one of his songs comes on. Good luck sweetie--your good deeds are not going unnoticed!

  • Kyle C 06/23/2010 7:33:00 PM

    great read shea. i really cant believe that nasty-ass-nad-build-nnete said that the shootings were trae's fault based on what he says in his lyrics. all he is saying is what he has been through and what his mindstate is in certain situations. and to assume that those reasons is what caused some stupid-ass-bitch-made-chump to shoot into a crowd of women and childern is ignorant. that boy thought that he was gonna earm some stripes or respect from doing that immature shit. when all his actions did was prove how lame and pitiful he is. now im from southwest, off bellaire in the alief area, so i know what im talking about when it comes to people judging others based on what they've been through and where they are from. so when someone tries to do something good for themselves or others and they STILL get put down for it is frustrating. anyway shea, keep up the great coverage you be puttin out for us about our cities hiphop scene. and if hot-mess-nnete is reading this, way to kick a man down when he is putting his energy into something positive.

 

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