The large amount of fresh food waste is a lose-lose situation for the environment, retailers and the struggling families in today’s tough economy. The excess inventory of perishable food items close to their expiration in supermarkets causes waste.
Why not let the consumer perform the perishables rotation in the supermarket by offering him purchasing incentives based on product’s remaining shelf life?
There is a new GS1 DataBar global standard that enables an automatic incentive offering application for fresh food close to its expiration.
The EndGroceryWaste application, which is based on GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery retailer revenue and makes fresh food affordable for all families while effectively reducing the global carbon footprint.