Every rapper brands himself as an original, but few merit that distinction. The ones that do rarely profit from their innovation.
When it comes to emceeing, those who favor intricate rhyme schemes will scoff at a technique known as "hashtag rap." G.O.O.D. Music rapper Big Sean is credited with pioneering the style. But I'm not even sure that Sean thinks it's a style worth pursuing full-time; he rarely employed it on his own debut, Finally Famous. Still, Sean wants his just dues.
"It's crazy because the whole rap game did it, so I was sitting back," he told Detroit's Big Boy in a recent interview. "At first, I was like, 'Man, this crazy! Everybody doing this!' But then I thought about it and I was like, that's not the way to be. You gotta keep it G, man. G's don't get mad. G's is like, that's what it is. They congratulate you. I changed the game, so I'ma keep changing the game. It is what it is."