With the rise of brick-and-mortar megastores marketing countless toys, chews, clothing and hair-care products to man's best friend, word is spreading about a company marketing a set of vanity plates made exclusively for the dog who has almost everything: Neuticles.
Neuticles are testicular implants for pets. Produced by Missouri-based CTI Corp., the implants are available in different styles and sizes to fit cats, dogs, horses and bulls. Business has been strong, especially in Texas, where more Neuticles have been sold than in any other state except California.
"Texas is a very macho state," says CTI owner and entrepreneur Gregg Miller. "When a male dog becomes female in appearance, it's offensive to some pet owners."
Miller, 50, is a soft-spoken man who is passionate about his product. A former candy king who made millions on the invention of the "sweet tube," a long plastic tube that squeezes out jelly candy, Miller had accounts with Wal-Mart and Disney before he cashed in his savings to help a friend, a bloodhound named Buck.
Buck would catch the scent of a bitch in heat and wander for miles, Miller says. When the dog was found 30 miles away, Miller says, he knew it was time to neuter Buck. Still, he hesitated.
"No one knows the horror of neutering until the day comes and you put your dog in the car knowing he's going to be emasculated," he says. "It's traumatic for the pet and for the owner."
Miller remembers the day after Buck's surgery, a day that changed his life. "He woke up. I said, 'How are you, Bucky?' He gave me his paw, and I shook his hand. He went to clean himself, and I'll never forget the look on his face. He looked down and didn't do anything but look up at me, then look back down and back up with those big bloodhound eyes. 'Where in the world did they go?' he was asking. After that, he acted extremely depressed for three days."
Miller inquired about testicular implants and was surprised to learn there were none. Surely, he thought, he was not the only man who felt that by neutering his dog he was betraying his sex.
With that thought in mind, Miller began two years of extensive research and design. He contacted his local veterinarian and asked him to fashion a set of canine testicles out of clay, then sent the model to a molder. Two years and $500,000 later, Miller had patented a product and a surgical procedure. In 1995, a police dog received the first implants, and Canine Testicular Implants Corp. was born.
Prosthetic testicles, it turns out, are big business. More than 100,000 animals have received Neuticles. The company sells an estimated 1,000 sets a month at an average of $110 a pair. More than 8,000 clinics across the nation and in 32 countries have ordered the product.
Neuticles come in two styles: original and natural. The less expensive "original" model is made of polypropylene and has a firmer, almost plastic, rigidity, while the newer, "natural" brand is solid silicone and has a softer, spongier feel at twice the price. They come in five sizes, with the average kidney-shaped testicle fit for a collie measuring an inch and a half.
"You can tell [they're fake] if you touch them," says Trula Salazar of Houston, who had implants put in her dog, Brody, when his incessant urination in the house could be cured only by neutering. "I got him the cheaper ones. They don't sag as much as they should; they're tight up against his body."
But neutering means the end of a show career for dogs, and Salazar, who shows pit bulls, felt that was unfair. She opted for Neuticles and continued to show Brody, but not at American Kennel Club events. "It's not like they're going to ask, and the judges can't tell the difference," she says. "They don't touch back there the way they do, like, at AKC shows."
While CTI sells more canine implants than any other, pet owners can customize their orders. Neuticles have been implanted in rats in a lab at the University of Louisiana, a rhesus monkey in Arkansas, a pair of water buffalo in Colorado and a prairie dog in Kansas. One request even came in for a hamster-sized set. Most of the orders for bull implants come from Spain, and for horse implants from Australia.
Veterinarians are forthcoming about the benefits of neutering for curbing persistent behavior problems such as mounting, marking, fighting and roaming, but responses to testicular implants vary. Mention of the word itself is as apt to elicit a chuckle as an endorsement.
Angie Salazar, surgical director at Hillside Veterinary Clinic in Dallas, has performed two testicular implants, both on former show dogs that were owned by women. "I don't think Neuticles are a silly thing," she says. "It's a really important facet to the owners. The dog is like a second child to them. They wouldn't neuter their children, much less one of their pets," she says. But when asked whether she put implants in any of her male dogs, she laughs. "No."
Neuticles literature claims the product allows a pet "to retain his natural look, self-esteem and aids in the trauma associated with neutering."
"Anytime you do any surgery it's a traumatic experience to some extent," says Kenneth Williams, a vet at Heights Veterinary Services in Houston. "As far as psychological problems, we've not experienced that. I do have a Boston terrier, male, who was neutered at the appropriate age. It didn't bother him one way or another."
Williams said for every 200 dogs neutered there is one inquiry or request for implants. Neutering costs between $150 and $250. Slipping in a set of Neuticles may add $20 to the bill, not including the price of the implants -- provided there are no complications, as can arise when an owner wants to swap up a size, Williams says.
Neuticles owner Miller says many times owners are tempted to give their dog the illusion of a more robust character than nature intended. But he warned that overpadding the sacks will cause inflammation and might lead to more serious complications -- one beagle's scrotum was dragging on the floor after its owner replaced the dog's small testicles with large Neuticles.
So far no problems have been associated with downsizing.
"Neuticles are more for the client than the patient," Williams says. "A lot of times it's the clients themselves who trade places with the animal, and they don't want to be neutered."
At Houston's busy Riverside Animal Hospital, a low-cost clinic, veterinarian Karen Kemper says she has been on the company's master list of clinics that offer the procedure since ordering a set as a gag gift for a friend, but she turns away clients asking for Neuticles. "Let me put it to you this way: It depends on what kind of practice you're in," she says. "It's not complicated, but it's a delicate surgery; you do a lot more than you regularly do in neutering with the preservation of sheaths and structures. We don't have a lot of owners who have discretionary income to spend to have the procedure done."
Traditional neutering at the clinic costs $75, compared with $300 to $400 to implant Neuticles.
Kemper says the whole business over implants boils down to vanity. "Owners don't want the dog to look neutered -- that's about the person. Neuticles do nothing as far as hormone balance or anything like that. Dogs operate on scent. Think about it. A dog can't tell if a longhaired dog has testicles, but it can still identify it as male or female. It's strictly a visual thing for two-legged people."
Miller, however, says that responses such as Kemper's infuriate him. "Fifty percent of vets nationally won't do it and most will charge a criminal amount of money, but it's a two-minute procedure. It's as simple as changing a light bulb.
"We're after ultraloving pet owners who want their dog to have the very best, who don't want them to suffer, who want a dog that looks like a male dog."