It should be common knowledge by now that a Rub party means nothing less than genre-bending and blending DJ sets that demand tremendous amounts of sustained ass-shaking. I danced my arse off when The Rub brought a little bit of Brooklyn to SXSW 2007. And I waved my rear end vigorously from side-to-side at The Rubโs 2006 Houston debut at Route 66 (3704 Fannin). Naturally, when I got word that DJ Eleven โ one-third of The Rub โ would be gracing the decks in our fair city, it didnโt take much in the way of convincing. I was so thurrr.
Last night was DJ Elevenโs first ever appearance in Houston. (He was conspicuously absent at The Rubโs Route 66 party last year). After a show Saturday at the Whiskey Bar in Austin with Rock Box resident DJ Witnes, he and Witnes rolled down to Houston for DJ Sunโs Rock Steady Mondays at The Flat (1701 Commonwealth).
Every Monday, DJ Sun and his guests transform The Flat into a laid-back, down tempo, dancehall affair โ always a good time. The tiny bar boasts a loungey, intimate setting with unpretentiously hip ambiance. Mood lighting and cushy couches are the makings of good conversation, but I had to wonder how the place would handle the storied rump-shaking that a Rub DJ set affords. But a determined rearranging of furniture allowed for good close-quarter dancing in the crowded venue last night during DJ Elevenโs charismatic and eclectic set.
Sample tracks included Amy Winehouseโs โIโm No Good,โ Q-Tipโs โLetโs Ride,โ Bill Withersโ โLovely Day,โ Positive Kโs โI Got a Manโ and the Jackson Sistersโs โI Believe in Miracles.โ
DJ Eleven and his Rub comrades are famous for their keen crowd intuition, so before the show I asked Eleven how he does it โ induces the rump-shaking, that is.
โThe regional differences are where the trick is,โ he said, โfiguring out what peopleโs knowledge base is, and what joints they would want to hear that I wouldnโt have thought of playing otherwise. A lot of it is crowd psychology, which is endlessly fascinating to me โ is how you move a group of people.โ
Although he didnโt play much of it last night, Eleven is a big fan of Houston hip-hop. Hereโs what he said about his 2005 mixtape, Houston Rocks It: โI had gotten really obsessed with hip-hop coming out of Houston and listened to Geto Boys, Scarface, UGK โ all the big players โ when my taste was being developed. One of the things which really interested me about it is that Houston is a car-based city. Itโs not a subway/walking city the way New York is. But I grew up in California, which is a car culture as well. I think that the music really affects the way people consume it. You listen to music a different way when youโre spending three hours in a car than if youโre spending twenty-five minutes on a subway listening with your headphones. One of the things I wanted to meld was slower tempo, more bass-heavy car music with a kind of a Attention Deficit Disorder way of putting it together by covering a lot of material which is very slow in tempo and really about riding to it in way that the songs keep changing to keep the energy level moving.โ
As for the future, Eleven said he plans for โa lot of touring through the summer and early fall and a couple of different mixtape projects Iโm working on โ Public Enemy and one with Brooklyn-themed songs.โ
Sounds promising. โ Valerie Alberto
This article appears in Jun 21-27, 2007.
