The Collective, which opened last month, is a communal creative space housing nine acoustically treated recording studios, two podcast studios complete with video recording capabilities, and a 3,000 square-foot common area where artists can network, exchange ideas through a wide ranging series of audio engineering classes, or simply just hang out. Two weeks away from their second World Record attempt, the Macek brothers took the Houston Press on a tour of the flexible space. They say it's been in the works for several years since availability for booking sessions at their still standing Rice Military studio reached a high, limiting recording opportunities for their artists.
“We didn’t really want to decrease demand and exclude people. Barron’s never been an exclusionary brand, we’re inclusive. We want people to make music. So we needed more studios. So how do we do that? How do we help people make more music?” says Todd, seated across from his brother Chris at a table in The Collective's common area, noting how the new open concept studio came about in part as a response to musicians making more music at home rather than at recording studios. At The Collective, artists can be, or bring, their own audio engineers, streamlining the process of producing, recording, and mixing.
"People are comfortable with this newer workflow. It’s a little more flexible, not as structured. There’s a lot of pressure when you’re paying 80 bucks an hour to record. If you’re able to do it at a lesser rate you’re just able to do more,” says Todd.
What does an event of this scope look like? A by-the-numbers breakdown:
- 432 Vocal solos from rappers, vocalists, poets, and anyone with a voice
- 120 Witnesses to document each recorded verse
- 40 Audio engineers to record every performance
- 15 minutes per performance per vocalist
- 12 hours of record breaking recording sessions
- 1 sick beat for everyone to perform to
“If any mimes show up we’re gonna kick their ass,” Chris says, laughing. He presses play on the beat that vocalists are set to contribute their performances.
“It’s super simple, that way anybody can sing, rap, double time. Just slightly on the slow side in tempo but still in range. Anybody should be able to flow. You can at least write four bars,” he says of the track that was selected from 137 entries in a NCAA Tournament style competition.
The Maceks say that everyone is welcome, and all participants can rap or sing about whatever they want.
“We just need your voice on it,” says Chris.
Todd adds: “Use your voice and make Houston proud. We don’t need weak, whack stuff. I mean some people may, but whatever. You should feel good about it. This is for a World Record. This is for Houston.”
HTXCYPHER2 at The Barron Collective takes place Saturday, November 16, 10 a.m. - 10 p.m, 10606 Hempstead Highway, Ste. No. 00. For information on participating as a witness or audio engineer in the event, call 713.936.5778. Vocalists can stream the beat below and start preparing their verses for the song.