Today we're starting a new segment here on Rocks Off I'm calling The Last VJ. Each week we'll look at five new music videos and allow you (the readers) to judge which ones deserve to be called the absolute best, and which ones deserve to be left to rot underneath the Internet's pixilated sky.
The art of the music video isn't dead by a long shot, and now we're going to prove it.
Tecla, "Wake Up" In general I'm not a big fan of the, "Let's just have a bunch of weird stuff in a party around the band" style of music videos, but Tecla offers one of the better outings in that particular genre with her final salute to backyard summer bashes.
Weird baby-headed beasts box bird-masked opponents while others pointlessly destroy wooden palettes with an axe, but the real strength is in the power of the song. Tecla's dance-worthy infectiousness calls to mind a female Chromeo, but she throws in some of that old-school No Doubt energy that's sorely missed these days.
Jungle feat. High Rollaz, "The Heat" I absolutely dare you to watch this smooth funk jam's video without a huge goofy smile on your face. The song alone is worth the price of admission, but the interpretive roller-skating dance performed by the High Rollaz is simply unparallelled in the history of music videos. Not since Christopher Walken soft-shoed through Fatboy Slim's "Weapon of Choice" has anything so ridiculously wonderful cinematically accompanied a song. If you don't like this video, I don't want to know you.
Geoffrey O'Connor, "Jacqueline" All you aspiring lyricists out there, the bar has now been set with "Your nipples pointed to the stars." If you can't top that, you need to go back to the drawing board.
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Here Geoffrey O'Connor himself directs an old-school '80s-style outing to great effect, portraying a drunken limo driver singing a love song to a girl making out with someone else in his care. It's a tiny bit draggy, with not quite enough action in the story to fill out the song, but the execution's sheer over-the-top cheesiness lends it something special in the end.
More videos on the next page.
Palms, "Future Warrior" You have to be willing to invest in director Jon Mancinetti's vision for this song. It gets by for the first several minutes exclusively on the strength of the song, which is a modern pulse-pounding anthem with just enough theatricality in it to make it progressive, and the beauty of his lead actress. If you're willing to stay with it until the end, though, you will see things that will blow your damned mind. Brilliant little music video, if you've got the patience to see it through.
The Vintage Caravan, "Expand Your Mind" As someone who has never done drugs, I was leery of a nine-minute exploration into tripping balls. That said... man, what a freakin' video. Every minute is not only completely outside the box, but tremendously handled in a mature cinematic way -- mature for someone who can watch a guinea pig spout Legend of Zelda and Aliens references and know exactly what the video was talking about, that is. The song is a rock gem, and the video is a must see between all the brain-cutting and interstellar imagery. It's a rare piece that can hold for such a length, but The Vintage Caravan pulls it off.
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