The end seems to be nearing for Four Loko, the happytime fun drink fueled by alcohol and caffeine. Governments are lining up to ban it and the feds are taking the first steps to do the same, or at least regulate it out of business.
Eventually, of course, governments do tend to take such steps. But they’re getting faster about it, as the chart below shows. All hail the power of the 24/7 cable-news scare-story!!
This article appears in Nov 25 – Dec 1, 2010.