Borden milk has made a move on Houston, hoping to seduce shoppers here with a brand-new line of milks that aren't available anywhere else in the country. Borden Life! is the newest product line from the 153-year-old company, which offers Borden milk in four new choices: Protein, Calcium, Multi-Vitamin, and Fiber.
Although the company is headquartered in Dallas, Borden chose Houston as its first market for launching the milk. "Borden believes Houston is a strong dairy market, with a broad retailer and consumer population," the company stated in a press release. More to the point, it said: "The Borden Dairy operation in Houston has great capability to launch four new products at once."
The new line of milks comes in familiar-looking white containers that mimic another product line sold with added nutrients: orange juice. Whether this is intentional or deliberate is unknown, but the plastic jugs certainly don't look like any standard milk cartons -- something that's sure to catch a shopper's eye.
The Protein milk carries 12 grams of protein per serving (24 percent of the recommended daily value), while Borden's Calcium milk offers an additional 10 percent of the RDV on top of the calcium that's already in milk. The Fiber milk has only 10 percent of the RDV of fiber, but the Multi-Vitamin milk packs in 25 percent of the RDV for Vitamin D, Vitamin C, Vitamins B2, B3, B5, B6, B7 and B12, Calcium, and phosphorus.
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"The four milks in BordenLife! were specifically chosen after extensive consumer research to see what nutrients families felt were lacking in their everyday diets," the press release stated.
If you want to try the new milks for yourself, Borden is offering a $1-off coupon on its website. The milk is being sold at most Houston-area grocery stores, including Wal-Mart, Kroger, HEB, Food Town, Foodarama, Gerland's, Rice, Sellers, and Fiesta.