^
Keep Houston Press Free
4

Va-rice-ity is the Spice of Life (Or, It Was in the 1960s)

There's something about the deer-in-headlights look of the woman in this 1960s-era ad that makes this entire thing more disturbing. Something that says, "My husband will slap me across the face if I don't start coming up with better things to cook for dinner..."

The Houston-based Rice Council of America to the rescue! Did you know you could chop up chives and put them into rice? Bacon? BABIES? Almost anything can be chopped up and fed to this wondrous new beast called rice!

Ah, vintage ads. Do you ever fail to amuse?

That said, domestic rice consumption -- even of the rice we grow right here in Texas -- has always lagged behind that of other "side dish" foods like potatoes and pasta. Yes, pasta. It's no surprise that the Rice Council of America was attempting to get Americans to eat more of their product back in the 1960s, but it's the way they went about it that is so sublimely bizarre.

The Rice Council of that era would probably be quite happy to know that today, the rising populations of both Asians and Hispanics mean that rice consumption is finally experiencing all that long sought-after growth (even if a large majority of that growth is due to rice's inclusion in pet food).

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Press community and help support independent local journalism in Houston.

 

Join the Press community and help support independent local journalism in Houston.