DJ XO in last year's "Ridin' Dirty" video. Credit: YouTube

The funniest thing about trends is that they of course have an interesting life span. A decade ago, rap had entered this weird phase where rappers would prefer they be called rock stars, even though some rappers werenโ€™t even stars to begin with. People implemented heavier guitar work, club singles began filtering in Nirvana and wallet chains and wears fresh out of Thrasher magazine. Was it as egregious and annoying as people picking up the Iron Maiden font and throwing it on distressed T-shirts? Not really, but it was damn close. Ultimately the phase died, but still, it existed, and as with most trends, we let it bloom before it wore out its welcome.

This year, like any before it, is going to be a weird proving ground for local hip-hop. Different lines to success have been carved out. More artists are finding that the niche things that make them great will eventually lead them somewhere outside of the abyss. And two of those people who have managed to figure out themselves long before other aspects got in the way are DJ XO & Tony Del Freshco.

For a number of reasons, XO and Freshco are complete opposites. XO was the one last year who managed to take a rather hypnotic anthem nationwide. And because it was released near the very end of 2015, a lot of Reloaded got ignored. A shame, mainly because the tape featured a strong guest verse from Propain and XO mixing up club-fare R&B with hazy atmospherics. The goal for XO, at least on a minor level, was to land a song that took him beyond a favorable Soundcloud page. It worked and in a world where certain acts are still attempting to find middle ground between singing and ego-driven braggadocio, XO is comfortable behind that wheel; at times, too comfortable.

A few days after the new year, XO released YL2, the sequel to his Young Legend. Bet you didnโ€™t even know Young Legend came out less than six months ago. Bet you also didnโ€™t know it was mostly produced by XO as a placebo of late-night cruise music dressed as R&B. Propain returns for โ€œMy Cityโ€ along with GT Garza. Same for Sosamann for โ€œNeva Be the Sameโ€ and โ€œCan I.” Deadend Redd and Jas also find space to contribute on the 12-track project. The immediate question everybody who hasnโ€™t followed XO with trained intent will ask you is, โ€œIs there another hit single on this?โ€ The answer to that is, โ€œWhy are you immediately searching for hits as opposed to enjoying the whole thing and picking favorites?โ€

The main rule of thumb in XOโ€™s world is to keep it playa. At all costs. Pulling up to the club with your gas tank on E but you know your car? Keep it playa. Know what you can do when off a fifth or more of Henn? Keep it playa. Flip a bit of Travis Scottโ€™s โ€œPick Up the Phoneโ€ for a sex ode on โ€œSkirtโ€? Keep. It. Playa. If there were an analytic or statistical measure on the idea of โ€œkeep it playa,” XO probably would come somewhere near the top. Almost Aaron Rodgers-like in terms of โ€œkeeping it playa.”

On โ€œNeva Be the Same,โ€ XO and Sosamann attempt to re-create the energy of โ€œOff the Lot,โ€ albeit with a much slower, deliberate pace. The both of them can reflect on times being broke versus their current situations, a running theme in XOโ€™s world. He wants to enjoy a lifestyle, plus the spoils and the sex that come with it. Heโ€™ll never stop looking back at what could have been for a boy from Alief โ€” foreign cars, girls liking you for the smallest of reasons, so on and so forth. On โ€œStylinโ€™,โ€ the SWV/โ€œWeakโ€-sampling track near the end of the tape, XO admits he didnโ€™t mean to stunt on โ€™em or make the girls moist. He spends the glut of YL2 stacking platitudes for himself and by the end, when heโ€™s climbing on top of โ€œBall & Parlayโ€ samples to do it one more time, heโ€™s got Propain and GT Garza to finish it. How long has Pro been at it? โ€œSince Paul Wall was wearing braids,โ€ he affirms. Garza agrees, still trying to move a mile a minute even when the rest of the world is slow around him.

If YL2 isย talkingย about cash, then Tony Del Freshcoโ€™s How Did We Get Here is every bit the Drunken Boxer turned braided Houston rap fashionista could have imagined. Thereโ€™s not going to be another project released within Houston limits that starts off with a slowed-down version of Paramoreโ€™s โ€œDecode,โ€ then jumps into questioning relationships in a blunt yet honest manner. Then again, Tony Del Freshco has always rapped with a slick northside aggressiveness to him. Even when heโ€™s singing like a lounge singer gone off the Jack, he admits that โ€œthe shit that Iโ€™m dealing with is real.” Heโ€™s not allergic to relationships, but heโ€™s weary of companionship beyond the occasional grasp for a โ€œnew girl with new pussy.”

The pain that exists on How Did We Get Here was created by outside forces. He lost his friend and fellow rapper Antawayne nearly two years ago to suicide. Heโ€™s still heartbroken over an old ex and then some. โ€œIโ€™ve been dealing with a lot,โ€ he cuts on โ€œAll In Stride.โ€ โ€œAddicted to that therapy, I see my daughter turn 11, worry about her saving funds and if she want them new 11s.โ€ Del Freshcoโ€™s been at it since Ahead of Class was angling for plays and to be heard by any means. But here, at least on the early half of HDWGH, the northsider is looking at different women thinking theyโ€™d replace the woman he loved.

โ€œLost my job and she didnโ€™t even walk away,โ€ he exhales on โ€œEverythingโ€ with a guitar melody ripped right from Justin Bieberโ€™s โ€œAll That Matters.” He snaps back with this weird need for machismo and adulation on the gothic โ€œI Already Gave You Dick.โ€ โ€œGirl, I need to focus,โ€ he admits. But that main focus pretty much adheres to getting money, and wastefully blowing it in Onyx. Why? Because Tony Del Freshco knows the rule mandated by Chad Lamont Butler โ€” โ€œEverybody Wanna Ball.โ€

The clearest argument for Tony breaking out of his singular gaze? Dollar bills. Making money. Wearing select fashions and chanting along with washed-out drums and chimes. โ€œMoney Machinaโ€ packs in all of del Freshcoโ€™s ills and transforms them into a hedonistic, glossy rap record. EDF jumps in wanting Tae Heckard as opposed to Draya and doesnโ€™t give a damn about a record deal. How does producer Mike Red choose to back-door all of this? With a Pimp C spoken-word, of course. โ€œSupreme features is a horror flick/ When I show my dick, bitch Iโ€™m Michael Myers,โ€ Tony raps in the least romantic way you could imagine. The emotional yo-yo of HDWGH is scary to consider. Remember, we started this tape with a cut-up version of Paramoreโ€™s โ€œDecode.” How does it end, following the K.P. & Envy sample of โ€œShorty Swing My Wayโ€ (which we may need to retire)? A slowed-up, drunken version of Adeleโ€™s โ€œHello.” Tony Del Freshco is a mess out here; venting through it all may be his lone salvation.

SONGS OF THE WEEK

Doeman, โ€œLegends Never Dieโ€
Just before the New Year, Doeman lost a fan and supporter to gun violence in Thomas Gamez and his baby cousin Anissa. โ€œItโ€™s gonโ€™ take the man in me to conquer this insanityโ€ is the strongest reminder heโ€™s got that heโ€™s doing this DYNA thing not just for him but for a whole bunch of people. Itโ€™s as heartbreaking as it is beautiful.

OneHunnidt feat. Big Fatts, โ€œKamikazeโ€
Hey, a sort-of world premiere. Both OneHunnidt and Bigg Fatts are letting off new tapes this year in 7 Years and The Book of Ratchet, respectively. And because they figure theyโ€™ve got more chemistry than not, theyโ€™re dropping a joint EP titled Smokey & Craig. โ€œKamikazeโ€ is easily a Big Fatts show while trying from Aruba to Bed-Stuy, all in the name of a deadline. Nonsensical big-boy raps.

Rizzoo Rizzoo feat. K Camp, โ€œSplashโ€
The longer Rizzoo Rizzoo pushes back Drip Flair, the more we get outrageous new singles from him. Yes, โ€œSplashโ€ is heavy with ad libs, with โ€œFerragamo on my shortsโ€ being the most out-there stunt bar, but the JRag2x beat canโ€™t be ignored.

Roosh Williams feat. Ben Al, โ€œNYWโ€
When heโ€™s not studying for a law degree, Roosh Williams still can try and make a โ€™97 Suburban sound like the most beautiful, menacing thing in the world.

Ugly God, โ€œWaterโ€
Weโ€™re going to be dealing with Ugly God, his zen-like idea of remaining himself and then some in 2017. Even though it dropped near the middle of 2016, โ€œWaterโ€ is the safest introduction I can give you to the northside act. Once you get the โ€œThanks Ugly Godโ€ tag stuck in your head, youโ€™ll be Milly Rocking to it too.

Brandon Caldwell has been writing about music and news for the Houston Press since 2011. His work has also appeared in Complex, Noisey, the Village Voice & more.