Unicorn food madness is nothing new, but following the debut (and quick disappearance) of the mystical 410-calorie, 70+ grams of magical sugar-bedecked Starbucks Unicorn Frappuccino, at least one local bakery has been majorly inspired by the trend. The beloved Mexican bake shop El Bolillo Bakery, primarily known for its tres leches and pan dulce, is serving up a unicorn concha (or sweet bread) through this Sunday, and has filled its Instagram feed with endless glorious shots of the beautiful and vibrant-colored pastries.

The Houston Press stopped into the Airline location at noon on Thursday, April 27, when the Unicorn conchas had just been pulled from the oven. We actually called ahead and the bakery informed us the conchas would be fresh out of the oven at that time. Pretty awesome. Inside, the unicorn conchas were still on cooling racks, dozens of them in gorgeous blues and pinks. At El Bolillo, customers help themselves to large metal trays and tongs and walk around the bustling bakery selecting their bounty from a bevy of mind-boggling pastries, cakes, breads, cookies and then some.

A total of three big-as-your-hand unicorn conchas came out to just $1.50. The conchas here are buttery and only mildly sweet, the flavor bordering somewhere between a croissant and a lesser-evil sugar cookie. The perfect breakfast pairing for your morning coffee, and a steal at that.

El Bolillo manager Myriam Azua tells us that the bakery sold a whopping 600 unicorn conchas on Wednesday and anticipates going through thousands this weekend.  "If people keep coming for them, we may just keep serving them."

El Bolillo Bakery, elbolillo.com
2421 South Wayside, 713-921-3500
2517 Airline, 713-861-8885
Hours: Monday through Friday, 5 a.m. to 10 p.m. Saturday and Sunday, 6 a.m. to 10 p.m.