Each Wednesday, Rocks Off arbitrarily appoints one lucky local performer or group "Artist of the Week," bestowing upon them all the fame and grandeur such a lofty title implies. Know a band or artist that isn't awful? Email their particulars to [email protected].

It's time for the Artist of the Week to expand its brand a bit.

We have all sorts of musicians in our cupboard - jazz singers, blues musicians, Spanish folk, rappers, erotic poets, Christian singers, all of it. One thing that we don't have, though, is someone to shoot our massive Artist of the Week-only mega music video we're filming soon (it'll be like "We Are The World," except with more breakdancing and cussing).

So we reached out to local director Danny Ocean, most famous for his work under the Evesborough Films tab that pops up on various videos and interviews, and asked him a few things. Keep it moving to read about Shawn Bradley, booty-popping on a handstand and the worst music video made since 2005.

Rocks Off: First, tell everyone everything they need to know about you in exactly six words.

Danny Ocean: I'm Daniel Ocean of Evesborough Films.

RO: Now, you're a director, right. How does one become good at that? Is it something you can even GET good at, or is it just in your bones?

DO: Yes, I am a Director. [laughs] Directing is similar to basketball in a way. You have your Kobes who come out of high school and are gifted then you have your Shawn Bradleys. You definitely don't want to be a Shawn Bradley.

RO: How many times during the course of making a video you wish you could be like, "Yeah, I mean, that's a good idea, rapper, but you know what would be better? Everything else IN THE GODDAMN WORLD! You do the rapping, I'll do the video directing. K? Thanks."

DO: I usually give artists the freedom to express what they envision or want but that doesn't always go well. It usually entails yachts and "booty popping on a handstand." Can I say that?