The kind, totally un-condescending patriarchs at David McDavid Nissan have announced the launching of “female-friendly” Web sites designed specifically for women car-shoppers. According to the auto giant’s press release, “The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.” This includes a talking cartoon named Patty, whose animated visage is ensconced in a pretty purple ribbon.
We haven’t made it all the way through the Houston site yet, but hopefully it will answer such female-oriented auto questions such as:
1.) I like cute pink cars. Do you sell those?
2.) My husband said we need a car with a big engine-thingy, but I’m afraid of loud “vroom-vroom” noises. Do you have any cars that sound more like my cat, Miss Whiskers?
3.) Instead of getting a spare tire in the trunk, could I get a spare make-up set, in case I forget my lipstick and eyeshadow?
4.) Are any of your cars Oprah-approved?
5.) I really don’t know what a “fair” price is for a new car. If I give you a blank check, can I trust you enough to write in a reasonable amount?
6.) What’s a cylinder, and how many do I need?
7.) What kind of SUV will make all the other soccer moms jealous?
8.) Do you have any cars that will match my new pair of Jimmy Choos?
This article appears in Feb 21-27, 2008.
