Pop Life

Electric Touch: Their Sinister Plot Exposed

It's a well-known fact that most band names are essentially gobbledygook, but here at Rocks Off we're trying hard to find meaning in the oddest monikers.

Posters extolling the virtues of Austin's Electric Touch were freakin' everywhere at SXSW, so when the band decided to bring their dog-and-pony show to Houston we were keen to investigate their alleged awesomeness for ourselves.

Their EP Don't Stop is not bad, not bad at all. Drawing water from the same well as the Killers and Kings of Leon, the music is high-energy and full of plaintive wails for love. You can hear a unique mixture of American and British musical approaches in tracks like "Dominos," a rather hopeless little ditty that nonetheless seems to find some kind of comfort in a failing world.

All in all, Electric Touch reminds us of music you would've heard played at the Bronze in Buffy the Vampire Slayer, so we're more than OK with it, but that name...

Electric Touch? What in the name of Thor's blonde curlies does that mean? Are they supervillains?

Electricity-based supervillains are always meatheads that get beaten by buckets of water. Or maybe they just generate a lot of static electricity or something, in which case we want them to keep the hell away from us at gas stations lest they engulf us all in the flames of the already-angered Gods of Petrol.

Typing each word with careful, murderous precision, we sent an email off to the band demanding an explanation for their name. their response was prompt and collective.

"We were searching for an interesting juxtaposition akin to 'A Clockwork Orange' that would represent human emotions and feelings created artificially," Electric Touch says. "Something reaching for the future while still acknowledging the baser instincts of the human condition.

"It describes our music perfectly to a point we included the definitions in our very first record. ELECTRIC (e-lec-tric) - adj. thrilling, exciting, stirring/ TOUCH (tuh-ch) - v. to affect with feeling or emotion."

Whoa there, pretty boys. We do the definitions 'round these parts, and we'll thank you to remember it. So you want to play word games, huh? Well, we say there is more to it than that.

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Jef Rouner (not cis, he/him) is a contributing writer who covers politics, pop culture, social justice, video games, and online behavior. He is often a professional annoyance to the ignorant and hurtful.
Contact: Jef Rouner