If it were okay to use profanity in mainstream advertising, then DSW would be perfectly justified in describing its inventory as a "shit-ton of kickers at kick-ass prices." Each location is a kingdom of footwear; a one-stop shopping experience for all your shoe needs, from sneakers to heels to wingtips to flip-flops to whatever battery-powered neon-lit contraptions the kids are wearing these days. You simply can't find a better selection anywhere else, and the service is top-notch. With multiple locations, chances are you won't have to drive far, or you can order online, where shipping is free. Plus, DSW offers a generous "rewards" program, which makes shopping there even more worthwhile. Trust us — check it out, and your feet will be smiling. Um, if feet could smile.