Shaun Brennan's Splice Records specializes in so-called "confused genre musicians," acts that might sound great over a cold one or two at an icehouse, another Houston specialty. An offshoot of Splice of Life Productions, the banner of Brennan's film/video projects since his school days, the label sprang to life after the 2013 demise of the Artery, the long-running multipurpose art space where Brennan had been a longtime volunteer. Not by coincidence, Artery musical alumni Craig Kinsey, Arthur Yoria, John Evans and "Pecos" Hank Schyma now make up the bulk of the Splice roster. Brennan and Kinsey, the story goes, decided to start the label after a long night of Johnnie Walker and music; the album Kinsey played for Brennan, American Roots and Machines, became Splice's first official release in 2014. Besides the annual BowiElvis Fest, which capitalizes on the two late rock icons' shared January birthday, the label also sponsors the annual River Revival music/camping festival in New Braunfels — a convenient platform to promote the label's artists, to be sure, but also further proof that Splice's fan-first philosophy filters from the top down.